THE SWATCH MECHANICAL REVOLUTION
I was recently asked to come and meet with Claudia, the PR manager for Swatch at the opening of the new SWATCH shop on Buchanan street Glasgow, and being a watch man myself how could I resist! The first thing that ‘popped’ into my head was ‘POP SWATCH’….what a blast from the past that was. I was flooded with nostalgic memories from my childhood. I had to google the original SWATCH adverts, id highly recommend this, I do love a cheesy old video. I vividly remember my first ever POP SWATCH, it was in the colours of my home country, Green Red and White….god I thought I was so cool. Do you remember what yours was like?
The new store is in prime location, situated on Buchanan Street one of Glasgow’s main shopping spots. Placed on a fantastic corner that offers perfect views of buchanan street, delivering lots of natural lighting that helped display the products in their colourful glory.
My memories of the SWACH brand have always been fun, high energy, lots of colour and targeted at a much younger audience, but oh how this brand has changed their vision and direction. Yes they still have all the jazzy colours, fun designs and long strappy straps if you want to impress your mates. I was blown away by the stores new minimal white design, but also the new stylish metal watch designs, with revolutionary automatic machinery within. This collection was more chunky than the original classic SWATCH, more of a dress watch that could be worn more formally, but equally could be worn with a very relaxed look.They even had a new fitness type watch that tracks your fitness progress, this might be a purchase after christmas! The new SWATCH SISTEM51 IRONY were in my option targeted at a more older market (thats not to say us adults can’t jazz it up with a multicoloured strap if you fancy that instead!)
SWATCH SISTEM51 IRONY
SISTEM51 is the new concept been offered by the designers at SWATCH. Stemming from its roots as the automatic watch for everyone, the new SISTEM51 is the automatic watch for those who value clean, classic design, blended with contemporary Swatch style. There are 7 designs in the new SISTEM51 IRONY collection. I was lucky enough to get my hands on both the ‘SISTEM BOREAL’ and the ‘SISTEM ARROW’ to blog on my social media platforms, I was very lucky!
WHAT IS THE MECHANICAL REVOLUTION?
So what is it all about? Heres the tech bit: Its the first fully-automated mechanical watch manufacturing process. It’s precision timekeeping with only 51 parts and an astonishing 90-hour power reserve. It’s 17 pending patents of groundbreaking technology.
SWATCH still have a very affordable price point for customers, from around £35 to under £100. Then the SISTEM51 range is slightly more expensive but still very affordable for what your getting, prices stating from £127 to £152.
Check them out guys next time your in Glasgow, Im sure there will be a few that will catch your eye. Have a look on www.swatch.com